Tag: tasteless advertising
Fox Sports + Burger King = lame skit and fat jokes
by admin on Oct.13, 2009, under Communication, Public Relations
I don’t really expect commercials or skits of much substance to come on while I’m watching Fox NFL Sunday or Monday Night Football – maybe nonsensical and silly humor made by the football pundits (who, lets face it, aren’t really funny to begin with), of which I usually don’t mind. However, there was one skit that definitely didn’t make me laugh, but rather cringe in disgust.
During the pre-game coverage of the Dallas Cowboys – Kansas City Chiefs match on Sunday, Fox NFL Sunday and Burger King showed a rather tasteless skit that featured Dallas Cowboys players Jason Whitten and Marion Barber along with and the Cowboys’ coach, Wade Phillips in the locker room taking cheap shots at quarterback Tony Romo and his weak performance on the field lately. Except, all of the rips and insults had nothing to do with Romo, but rather about his ex-girlfriend, Jessica Simpson and her supposed weight gain.
I can see how some people would find this funny. After all, the target demographic of 18-34 year old men who are tuning in for football are going to have a fratastic sense of humor. But the bigger hilarity in this is not only the irony that Simpson’s weight is in much better shape than the majority of American women (and not to mention, most of Americans themselves), but the fact that a fast food chain like Burger King would even dare make weight jokes in a skit that is sponsored by them. Isn’t that a huge oxymoron? That’s not even funny – that’s just plain dumb.
You can watch a shaky version of the video on YouTube: Fox NFL Sunday/Burger King skit.
- Sabina for AMP3 Public Relations
