Entertainment PR Blog by AMP3

Kim Kardashian is currently producing a reality TV show focusing on PR.

Is there anything Kim Kardashian isn’t doing? Actually, the better question is, what reality show is she not involved with? Access Hollywood is reporting that Ms. Kardashian is creating and producing a new reality show about working in public relations.

The show’s premise is to show the ins-and-outs of the corporate PR world (rather than representation of individuals) – sort of like all the other reality shows about the world of fashion magazines. It is reported that the pilot has already been shot and that it features PR “gurus” and friends of Kardashian, Jonathan Cheban and Simon Huck of Command Public Relations. Kardashian and some of her celeb friends will make appearances throughout the season.

Aside from the cued groans of the fact that this PR show is being produced by Kardashian (ready, and *groan*), it is kind of refreshing to see a show produced focusing on the PR industry. Over the past years, much of the reality shows have focused on magazines and publishing (i.e. Stylista for Elle, Running in Heels for Marie Claire). While people have a general idea of what PR entails, perhaps the show can give a better visual of how rigorous the industry is. Hopefully this show will be produced in a manner to show how vital PR is in terms of promotion, publicity and overall, running a successful business. Except, it probably won’t because hey, we need interesting television – and god forbid that actual reality is appealing. 

- Sabina for AMP3 Public Relations

Many people are under the false impression that twitter is website solely for the self-absorbed looking to boost their ego. While this might be true for some tweeps, PR firms are utilizing the social networking site to build their business and increase visibility.

At AMP3 PR, you can find our team members at: @AlyAmp3,@DionRoy,@Termeh, @JoAnaSwan.

We use twitter to:

- Promote our clients: Events, CD releases, product releases, etc

- Acquire new leads: We search twitter to find tweeps in need of PR and respond to PR inquiries from users.

- Build and/or maintain relationships with valuable media outlets: bloggers, journalists, critics, etc on a more personal level.

- Communicate with and/or observe followers of a target market to keep up with trends and news.

- Gain feedback from other industry professionals and consumers.

- As a PR channel to keep audiences informed of what’s going on at AMP3 PR.

So you’ve created a twitter account, written a bio, start adding people but now you’re stuck? Here are some helpful tools to improve your twitter experience:

TweepSearch: Enter keywords (name, subject, location, etc) to acquire search results pulled from twitter bios.

Wiki: To view a list of PR firms on twitter and start following them. 

Sarah Evans Journ Chat: Publicist Sarah Evan hosts a weekly 3 hour journ chat where publicists,bloggers and journalists can connect, share ideas, and build relationships. The journchat is generated by tweets. To connect with the journ chat use #journchat

It’s important to have some sort of strategy, keep up with your tweets, relevant replies, and direct messages etc in order to take full advantage of this micro-blogging website. To get the most out of Twitter, you should devote time each day to search and respond. Be more than just another tweep, build a community. Lastly, always remember to Tweet with caution!