Entertainment PR Blog by AMP3

I don’t really expect commercials or skits of much substance to come on while I’m watching Fox NFL Sunday or Monday Night Football – maybe nonsensical and silly humor made by the football pundits (who, lets face it, aren’t really funny to begin with), of which I usually don’t mind. However, there was one skit that definitely didn’t make me laugh, but rather cringe in disgust.

During the pre-game coverage of the Dallas Cowboys – Kansas City Chiefs match on Sunday, Fox NFL Sunday and Burger King showed a rather tasteless skit that featured Dallas Cowboys players Jason Whitten and Marion Barber along with and the Cowboys’ coach, Wade Phillips in the locker room taking cheap shots at quarterback Tony Romo and his weak performance on the field lately. Except, all of the rips and insults had nothing to do with Romo, but rather about his ex-girlfriend, Jessica Simpson and her supposed weight gain.

I can see how some people would find this funny. After all, the target demographic of 18-34 year old men who are tuning in for football are going to have a fratastic sense of humor. But the bigger hilarity in this is not only the irony that Simpson’s weight is in much better shape than the majority of American women (and not to mention, most of Americans themselves), but the fact that a fast food chain like Burger King would even dare make weight jokes in a skit that is sponsored by them. Isn’t that a huge oxymoron? That’s not even funny – that’s just plain dumb.

You can watch a shaky version of the video on YouTube: Fox NFL Sunday/Burger King skit.

- Sabina for AMP3 Public Relations

Twitter has become the latest addiction in social media. Three- year old tweep CNN Breaking News (@CNNbrk) held the “Most Followers” title until a popularity contest began between CNN Breaking News and actor Ashton Kutcher (@aplusk) to reach the 1 million follower mark first. Projections were made and the battle began.

Kutcher and CNN Breaking News were posting obsessively and Kutcher pledged to donate 10,000 mosquito bed news ($100,000) to the Malaria No More Fund if he wins and 1,000 nets if he loses which CNN would then match with the same results. CNN blasted off on live television and Kutcher responded via tweets and live ustream.tv videos. Retweets and supporting posts for both sides began flying around Twitterworld and the two tweeps were neck in neck. Kutcher’s fans, P Diddy (@iamdiddy) and supportive wife Demi Moore (@mrskutcher) helped Kutcher win the race to 1 million on Thursday. Ashton tweeted “Victory is ours!!!!!!!!” after winning and danced with his wife Demi Moore to Kool & The Gang’s “Celebration”. Checkout the nail-biting video of Asher reaching the 1 million mark!

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In other Twitter news, Oprah who is calling Kutcher “The King of Twitter” has joined twitter! Follow her at @Oprah. Kutcher will appear Oprah today and will talk about his race to 1 million followers and his charity pledge.

Oprah pledged 20,000 nets to the same malaria fund as Kutcher. Actor Hugh Jackman pledged to donate $100,000 saying, “I will donate 100K to one individual’s favorite non profit organization. Of course, you must convince me why by using 140 characters or less.” Twitter continues to gain more power in the new media revolution as influential people like celebrities and politicians promote worldwide charities and positive social change.