press
When Entertainment Meets Political PR
by Jackie on Apr.07, 2009, under Public Relations, celebrity, press
Spoiler: This will deal with already disclosed information regarding an upcoming episode of (ed. one of my favorite shows) “House.” To not learn who does something to themselves or someone else, stop reading.
Kal Penn’s character, Kutner, commits suicide.
The leak of the upcoming offing is a pretty good Entertainment PR scheme to help boost ratings for a show that’s doing quite well on its own (both with new episodes AND in syndication). But Penn’s reason for leaving the show is far more interesting than his character’s reason for committing suicide.
Approached by the Obama camp, Penn will be the associate director in the White House Office of public liason (big pay cut, but still an impressive resume addition).
Now, there are countless actors that go into politics (Reagan, Schwarzenegger, Jesse Ventura, etc), but it’s interesting to see an actor move from a successful show to join the bureaucracy. What’s interesting is that Penn’s move is from entertaining to Political PR, where his talents for spin and feigned concern might come in quite handy.
What people fail to recognize is that a Political PR and Entertainment PR are incredibly similar: both fields try and represent their clients in the best light possible, both often find themselves dealing with clients embroiled in scandal, and both work ’round the clock to keep their business dealings in the public’s positive light.
While I’ll sorely miss Kutner on “House,” it’ll make for some interesting fall out, which, ironically, I’m sure Penn’s move to Washington will, too.
For an in-depth interview with Penn as well as “House” creators David Shore and Katie Jacobs, check out this “House Exclusive.”
Jackie for AMP3pr.com
Don’t Judge Me Because I Want to See the New Fast & Furious Movie
by Jackie on Apr.06, 2009, under Public Relations, celebrity, press
Despite my acerbic style and low threshold for inanity, there are a few great loves in this lowly publicist’s life:
Kittens
Frozen Chocolate Treats
Hand Massages at the Nail Salon
Action/Comic Book/Sexy Car Movies
Needless to say, when I heard the tagline, “New Model. Same Parts,” I instantly knew that I’d be throwing out $10 to see the old gang driving fast, wreaking havoc and blowing stuff up.
That said, I was a little miffed by the lack of PR the studio backing the movie seemed to be giving them. Granted, the franchise had steadily gone downhill after the first one, and people no longer have the disposable incomes to supe up their cars, a movie like F&F is just what we need: escapism, luxury, danger, and the ability to safely go home two hours later.
Entertainment PR can be a tricky beast as you don’t want to risk overexposure, especially with the fourth movie in a franchise, but drawing a little positive attention to the movie couldn’t be a bad thing.
Not that it mattered since it was the highest grossing film this past weekend…
To read an interesting piece from Time.com about the new movie, check out: Fast and Furious: Auto Eroticism.
